For any business owner who has already reached their ideal success, this advice will come as old news. But for those of us who haven’t, this could be very valuable. A lot of people starting out in the business world start to notice that their skills lack in certain areas. For example you could be great at writing but suck at cold calling. Now I want to argue that it would be a mistake to spend your time trying to get better at cold calling when you could be using that time to hone your strength in writing. One of the beautiful things about having your own business is that you get to hire people and delegate the tasks that you don’t like doing. This works very well because you free up your time to do what you’re good at and you get even better.
The staff here at TWBBS have a special term for you.
The key term here is specializing. You wan’t to become the top dog at what you do and so you want to focus on specializing in a certain area of your business and letting your workers do all the other stuff. Even your workers should be fit for their tasks by doing what they enjoy and have strengths in. After all, you wouldn’t call a plumber and say “I need my car fixed.” So don’t do that to yourself!
Forget your weaknesses. Don’t waste time trying to make those your strengths. By trial and error you’ll be able to know what you can dominate in, and then set out to dominate in that field.